Description

Make more of the email list you already have

A small email list can still be a valuable business asset. Size Doesn’t Matter! is a 70-page guide to writing emails people want to read, presenting relevant offers and learning from the subscribers and customers already on your list.

Instead of treating subscriber count as the only measure of progress, the book focuses on what happens after someone joins: whether they open, reply, click, buy and return for another purchase.
Inside the six chapters

The P.S. Profit Trick:
Write an email that stands on its own as useful or entertaining content, then introduce one relevant offer in a short P.S. The chapter includes three different angles for the same product and a simple three-day experiment.
The One-Offer Advantage:
Give subscribers one clear buying decision at a time. Learn how to focus a short campaign on one product, approach it from several angles and avoid sending readers to a confusing catalogue of competing offers.
The Second Sale:
Look beyond the first transaction. Identify a sensible next step for a customer, choose a relevant follow-on offer and write a straightforward post-purchase email without pretending every buyer needs the same thing.
The Personal Profit Strategy:
Use the conversational advantage of a smaller list. Invite replies, answer real questions and notice recurring problems that can improve your emails, existing products or future offers.
The Offer Rotation System:
Build a manageable schedule around products you can already sell. Return to an existing offer with a fresh angle, leave room for regular non-promotional emails and avoid repeatedly pitching buyers something they already own.
The Small List Multiplier:
Track whether the approach is working. The guide explains revenue per subscriber, repeat purchases and average revenue per customer, then brings the strategies together in a practical scorecard.

Put the ideas into action

The book includes worked email examples, P.S. variations, campaign exercises, a sample 30-day offer rotation and a 14-day Small List Challenge. The challenge takes you from recording your starting numbers and choosing an offer through sending useful emails, starting subscriber conversations, preparing a follow-on recommendation and reviewing the results.

You do not need a large product catalogue to begin. The examples show how to work with one suitable offer and add others only when they genuinely fit your audience.
Who this is for

This guide is for digital product sellers, affiliate marketers, newsletter writers and small business owners who have an email list but feel that it is too small to matter. It is also useful if you have products you promoted once and then set aside, or if your emails have become little more than repeated sales pitches.

The aim is a better relationship with the subscribers you already have. Give them a reason to read, make it easy to consider one relevant offer, listen to what they tell you and measure the results over time. The book uses illustrative figures and does not promise a particular number of sales or a guaranteed increase in revenue.