Description

Begin by assessing whether a book is ready for advertising, then work through ad types, an automatic campaign and a manual keyword campaign. The guide introduces the numbers used to review performance and consider changes.

Later chapters address reducing waste and developing campaigns that show promise. The worked example follows six weeks of advertising for a cozy mystery, providing a timeline for the campaign discussion.
Book details

Length:
21 pages
Word count:
3,003 words
Chapters:
7 numbered chapters, plus introductory sections, a worked example, troubleshooting and a final checklist
Formats:
PDF

Complete contents

Before You Start
How to Use This Book
Chapter 1 · Is Your Book Ready for Ads
Chapter 2 · Ad Types Explained Simply
Chapter 3 · Your First Auto Campaign
Chapter 4 · Your First Manual Keyword Campaign
Chapter 5 · Reading Your Numbers
Chapter 6 · Cutting Waste and Scaling Winners
Chapter 7 · The Rules for Book Ads
Worked Example · Six Weeks of Ads for a Cozy Mystery
Troubleshooting and FAQ
Publish-Ready Checklist

Worked example

Six Weeks of Ads for a Cozy Mystery brings the chapter topics together in one practical publishing project.
A practical chapter structure

The guide uses chapter goals, step-by-step “Do It Now” walkthroughs and checks for reviewing the work. The troubleshooting and FAQ section addresses common problems, while the Publish-Ready Checklist brings the final review into one place.